Life Can Be Tough, Stay In Your Magic

A lot of consideration goes into sourcing our products. We choose to support brands that stand for sustainability, community, charity and change.

We promote equal pay and do not discriminate based on gender, race, age, sexual orientation, physical ability, religion or nationality.

We're committed to respecting nature preservation efforts, including wildlife and their habitats, biodiversity and ecosystems.

We strive to reduce waste by repurposing materials from our deliveries and using them when packing our online orders. What we can't reuse, we recycle.

We avoid using harsh chemicals and solvents in the store. We use natural cleaning supplies, soaps, and sanitisers. This way, we know we are reducing our impact on the environment and our (and our customers!) health. We're also always looking at new ways to avoid single-use plastics. This is why our greeting cards are supplied free of cellophane.

We have no company vehicles. We travel to meetings with clients, our office, and shop by bicycle, public transport and the occasional taxi when necessary. Most of our staff regularly commute to the office on foot or by bike.

We aim to sell products which support an economic system that minimises waste and maximises each resource's function.

And we are not stopping there. We're committed to continuously finding new ways of making a positive contribution to the environment.